Review: This Month’s Best Journal Articles

From Young Consumers to Data Privacy, my favourite journal articles this month. My month has been jam-packed with assignments, and I’ve gotten through my fair of journal articles. I thought I’d share my favourites that I feel would be beneficial to anyone into Marketing and others that were just interesting and worthy of praise. These …

Digital Marketing Models: SWOT, PESTLE and Porters Five Forces

Your handy guide to SWOT, PESTLE and Porters Five Forces. SWOT Analysis A SWOT analysis (Pahl and Richter, 2009) outlines a product or service’s position within its market as well as among your company’s other products. Pestle The PESTLE framework (Partridge, 1999) breaks down macroenvironmental factors which may affect both the company and the products …