Update: Where have I been? Future plans and real work

Hi all! First of all, sorry for the disappearing act... explanation below. I've moved back home to London, and in mid July I begun the placement year of my Digital Marketing course. This is an extra year between the second and third (final year) of your course where you complete a year in your chosen industry. …

Making a great persona

Knowing how to is a great skill! Personas come in useful when you’re targeting people to appeal to, whether that be for your company or a personal endeavour such as a blog or social media account. If you don’t know what a persona is, think of it as your model customer. It represents what your …

Having one of those days? 3 others whose week was probably worse than yours

To keep you up to date, or just make you feel better... Our round up of individuals and businesses who we think win having one of those days, or weeks. Megabus National coach provider Megabus have been banned from using the ‘Seats from £1’ advertisement. The Advertising Standards Authority (ASA) found that there was as …

Time to check: Is your Business looking its very best on Social Media?

It only takes one satisfying visit on your social media to gain you a new online follower. Here’s how to ensure your first impression’s a good one. Sometimes having the social media just doesn’t cut it, especially since people are becoming more and more aware of what accounts they follow. Checking out a company or …

Google Digital Garage round-up: Your Digital Marketing Tutor

This great new opportunity provided by Google allows anyone to progressively grasp the essential elements of Digital Marketing. As essentials in the field, Google have made the introduction to Digital Marketing admiringly easier for the individual to master. When it comes to online advertising, like their search engine, they’re a go-to. With Google’s Digital Garage, …