Making a great persona

Knowing how to is a great skill! Personas come in useful when you’re targeting people to appeal to, whether that be for your company or a personal endeavour such as a blog or social media account. If you don’t know what a persona is, think of it as your model customer. It represents what your …

Netflix: The leaders of online TV?

The online streaming service is now available in 200 countries, so what better time to pick apart why we love them? We love companies that know what they’re doing online, and Netflix is one of those. Whether you’re a business or just you, looking at examples of success can be a great way to learn …

Choosing the University of Derby: How did I get here?

A break from our usual Marketing fun. Here’s my personal experience, picking marketing and deciding on Derby. As somewhere I’ve been a part of for over a year, universities are institutions that people have depended on heavily to give them a degree that would help uncover and nurture talent. The University of Derby is one …